News have been spreading quickly that Facebook is about to enter China - for it has registered a wholly-owned subsidiary named Lianshu Technology (Hangzhou) Co,. Ltd. Chinese internet has been abuzz with it and the netizens have different opinions, with some looking forward to its entry and some being worried about it.

On the other hand, domain circle’s been interested in what domain will Facebook choose as its brand in China.

In May this year, a Pinyin domain Lianshu.com was sold at $33k via BIN, sparking heated discussions in domain circle. In Chinese, 'Lianshu' is the exact Pinyin of '脸书', what Facebook is usually called in CN. So, many people can’t help wondering if the domain was bought by Facebook, and if not, who is the mystery buyer behind this.

Today, the mystery is unraveled - the buyer of Lianshu.com is not Facebook, but an end user in blockchain industry. When visiting Lianshu.com, we see:

[ Trademark '链书' with slogan '为传播区块链知识而生' placed at the top of the home page ]

链(CN) - Lian(Pinyin) - Chain(EN), refers to blockchain.

书(CN) - Shu(Pinyin) - Book(EN), refers to the chief carriers of civilization, through which ideas spread.

为传播区块链知识而生(CN) - born to spread blockchain knowledge(EN)

Together the whole word 链书(CN) - Lianshu(Pinyin) - Blockchain Book(EN) as the brand name is concise, memorable and impressive, clearly conveying the theme of the enterprise - born to spread blockchain knowledge.

It did surprise everyone this time when people get to know the actual buyer of this domain. And it won't be easy if Facebook decides to purchase Lianshu.com for brand promotion in China, nor would the acquisition price be low if they really do.